SOCIAL MEDIA MANAGEMENT

The Social Media Management Course by ELROI-LEARNING is a practical, step-by-step training program designed to help beginners and intermediate social media managers gain clarity, confidence, and structure in their craft.

It goes beyond just “how to post on social media.”

You’ll learn how to think, plan, and execute like a strategist mastering the skills that make you stand out as a professional.

From visual content creation and storytelling to client management, strategy building, and visibility, this course equips you with the tools and systems to manage social media accounts that grow, engage, and convert  even if you’re just starting out.

By the end of this course, you’ll be able to:

✅ Create visually appealing content confidently using Canva.

✅ Write brand-fitting captions that sell and engage.

✅ Build a 3-month content strategy for clients with clear goals.

✅ Manage clients professionally using onboarding, reporting, and communication systems.

✅ Confidently position yourself to attract paying clients or land full-time social media roles.

Course Description

Launch your career as a confident, skilled Social Media Manager with this complete, hands-on training experience.

This course takes you from absolute beginner to client-ready professional, equipped with practical lessons, templates, and strategies that help you create results-driven social media content and systems.

Through real-life examples, practical demonstrations, and actionable assignments, you’ll learn how to:

• Create stunning, on-brand designs using Canva.
• Write high-performing captions and CTAs that drive engagement and sales.
• Plan and schedule consistent, goal-aligned content.
• Manage communities and build meaningful engagement.
• Attract clients and confidently pitch your services organically.

By the end, you’ll have:

🎯 A complete content portfolio

🎯 Your first ready-to-post content bank

🎯 Client management templates and systems

🎯 The confidence to start managing clients or building your personal brand

What You’ll Learn

Module 0: Introduction & Foundations

Understand the role of a Social Media Manager, the types of clients you’ll work with, the essential soft and technical skills you need to succeed, and how to set up your workspace using Google Drive and Meta Suite.

Module 1: Visual Content Creation Basics

Master Canva design for social media. Learn to create carousels, infographics, reels covers, and brand kits while understanding colour psychology and font pairing for different niches.

Module 2: Content Planning & Writing

Learn how to write captions that convert, plan strategic content calendars, and craft brand voices that connect emotionally and sell effectively.

Module 3: Comment Section Management & Growth

Turn comments into visibility and opportunities. Learn community engagement, hashtag commenting, and cold pitching from the comment section.

Module 4: Social Media Strategy for Clients

Think like a strategist. Learn audience profiling, content-to-goal mapping, and setting SMART KPIs to help clients grow sustainably.

Module 5: Visibility & Getting Clients

Build your personal brand as a Social Media Manager. Learn how to use storytelling, optimized profiles, and cold DM strategies to attract your first 3–5 clients organically.

Module 6: Let’s Walk Through 

Real Time Practical For All Thought.

Bonus: Templates Vault

Access ready-to-use resources — proposals, contracts, KPI trackers, content calendars, clarity call guides, and interview prep kits  to start working professionally right away.

Who This Course Is For

✅ Secondary school students who want to start learning a digital skill.

✅ Aspiring Social Media Managers who want to turn their passion into profit.

✅ Freelancers or Virtual Assistants expanding into social media strategy.

✅ Business owners managing their own social pages and wanting results.

✅ Creatives seeking clarity, systems, and structure in their social media work.

Course Format

Self-paced modules with step-by-step lessons

Practical demonstrations and real-world projects

Downloadable templates and workbooks

Real-life case studies and client examples

Implementation-focused assignments for skill mastery